Hi, I’m Rebecca – usually Becks.

Usually a Creative Copywriter.

I’ve worked in advertising for 10+ years, across lots of different clients, but mostly for FMCG, lifestyle, and beauty brands. I love creating big ideas that tell stories, and I love the writing of said stories.

As a greedy consumer of culture and strategic thinker, I can turn my hand to big brand campaigns, thumb-stopping social content, brand platforms and longer-form editorial projects.

I love smart and simple ideas that connect with culture. Ideas that make you laugh/smile/cry/ponder… And I love working with people to make them happen.


Places I’ve worked

DEPT, WonderhoodXMakers, AMV, ODD, ANOMALY, BBH, TMW Unlimited, Drum, VML, Mindshare.

Clients I’ve worked with

Stonegate pubs, Clarins, Trainline, EasyJet, Netflix, Sony Mobile, Maltesers, Coke Cola / Diet Coke, VOXI, Sony Music, Pandora, F&F (Tesco), Estee Lauder, ghd, Lynx/Axe, Simple Skincare, Magnum, J&B Whisky, INFINITI, Absolut Vodka, Rimmel, Virgin Trains

some OTHER THINGS OF INTEREST*

I’ve won pitches and awards for brands like Lynx, Sony Mobile, Absolut vodka, Estee Lauder and Diet Coke. (noted on my projects in portfolio) 🏆

I (along with some very wonderful people) got the issue of male suicide debated in the UK Parliament for the first time.

I completed a script writing course at Central Saint Martins – and made a short film with a couple of quid. Featured in Creative Boom (2020)

I’m keeping a small human alive. 0 awards

I write a newsletter about all the things I’m watching, reading, looking at and listening to. It keeps me writing and mindful of my media diet (and it makes me a better creative – steal like an artist ‘n’ all that).

I love making stuff and pursuing creative projects.

*Depends on interests


Say hi 👋 becks.wardell@gmail.com