A pitch-win for Deli by Shell UK, which didn’t go live – for so many reasons, but happily none of them involving creative.

We were tasked with changing the negative perception of Shell’s food offering, focusing on quality and convenience. Our answer was to get the nation to embrace ‘dining à la car’ by showing that Shell has a delicious food and drink range for people on the go, and not forgetting all the benefits of dining à la car, like always having a window seat, a reclining chair, and control of the music.